- 49 - names that owner furnishes, postage to ship the tape or labels, and a list broker’s fee or list manager’s fee12 for arranging the exchange transaction. When W&H exchanged for petitioner names it owned jointly with petitioner, the cost to W&H of acquiring the third party’s names included charges for computer processing, postage, and a list broker’s or list manager’s fee. W&H did not pay a rental fee to the owner of the third-party names in these situations, because W&H was providing names to the third party that normally rented for $60 per thousand names. Table 8 shows the amounts petitioner as lessee paid to Washington Lists by way of mailing list rental fees for renting mailing lists which W&H owned or mailing lists to which W&H claimed mailing list rights. The payments petitioner made to W&H include payments for names that W&H acquired by exchanging petitioner’s names for names owned by unrelated third parties. Table 8 Payments for Names W&H Payments for W&H Obtained by Exchanging Year Masterfile Names Petitioner Names 1984 -0- $1,450 1985 $6,448 57,349 1986 44,645 119,436 1987 122,747 219,896 1988 32,408 24,660 12 In the direct mail industry, a list manager functions as a sales agent who represents a list owner in marketing the list owner’s mailing list to others. The list manager promotes the mailing list and arranges for rentals and/or exchanges of the mailing list to other parties.Page: Previous 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 Next
Last modified: May 25, 2011