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Your reference to the 1 million names added in 1987
housefile is interesting. Why were we continuing to
mail to only 300+ thousand with housefile packages
given this million “new” names? My opinion is that we
both knew those names wouldn’t produce due to their
acquisition from sweeps. And if they did work, their
lifespan was a matter of weeks, not months. We wish to
see greater cultivation of housefile names with new
packages and straight packages. If we only get 180,000
names or less, but they have been generated via quality
straight packages, we will be better off than adding
another 1 million sweeps players.
In November 1988 petitioner stopped conducting prospect
mailings. During 1984 through 1988, a total of 90 prospect
mailings were done in petitioner’s direct mail fundraising
campaign. Of the 90 prospect mailings, 71 involved the use of
sweepstakes contest mailing packages. The total number of
prospect letters mailed in petitioner’s mailing campaign was
51,771,026, of which 37,546,124 involved the use of sweepstakes
contests.15
15 So stipulated. The parties stipulated as an exhibit
W&H’s July 1, 1989, status report to petitioner. In that
exhibit, the listing of the 90 prospect mailings occupies three
pages. The stipulated number of letters is the total of the
prospect mailings listed on the first two pages of this portion
of the exhibit. The total for the prospect mailings listed on
all three pages is 57,758,533. Only 48 of the prospect mailings
are identified in the status report with the word “sweeps”; these
48 involve 32,671,489 letters. We cannot clearly identify which
23 of the 42 other prospect mailings are among the 71 stipulated
sweeps prospect mailings. Based on the descriptive terms used in
the status report, our best estimate is that the status report
shows that the 71 stipulated sweeps prospect mailings involved
about 41-43 million letters.
Similarly, the parties have stipulated that the status
report shows 75 housefile mailings, of which 47 were sweeps
letters, and a total of 27,849,216 housefile mailings letters of
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