Herold Marketing Associates, Inc. - Page 6




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          position.  He was hired to help SCC diversify into consumer                  
          electronics.  Within 2 years, SCC had established a separate                 
          consumer electronics division, with Herold as vice president.                
          This was the division that was eventually spun off with Herold               
          first as co-owner and eventually sole owner and that is the                  
          petitioner in this action.                                                   
               Herold is a workaholic, sometimes working 60-70 hours a                 
          week.  At one point, his workaholism contributed to a marital                
          breakup.  He is also a micromanager, involved in all aspects of              
          the company's operations.  For example, he personally interviews             
          every new employee and determines and distributes each employee's            
          annual bonus.  He is responsible for every business plan at the              
          company.  He personally reviews every major sale, does the sales             
          forecasting and sales reporting, and has designed petitioner's               
          sales report.  The success of petitioner's business derives                  
          almost entirely from its relationships with manufacturers and                
          customers.  Herold is deeply involved in each of these essential             
          relationships.                                                               
               Petitioner occupies a unique niche in the industry in terms             
          of size.  Most of its competitors are either much smaller or much            
          larger in terms of sales volume.  The smaller firms tend to have             
          annual sales ranging from $5 to $15 million, and sales of the                
          industry giants are in the billions of dollars.  Petitioner's                
          sales were $35 to $45 million during the subject years.  To help             
          petitioner thrive in this environment, Herold devised a strategy             
          of identifying and aggressively pursuing large customers that                

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Last modified: May 25, 2011