Herold Marketing Associates, Inc. - Page 10




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          1984 through 1993, petitioner paid Herold salary and bonuses as              
          follows:                                                                     
               Year           Salary               Bonus          Total                
               1984      $262,000             $120,000       $382,000                  
               1985           120,000         - 0 -               120,000              
               1986           120,000              - 0 -          120,000              
               1987           120,000              - 0 -          120,000              
               1988           170,000         400,000             570,000              
               1989           237,000         400,000             637,000              
               1990           397,500         400,000             797,000              
               1991           592,500         100,000             692,500              
               1992           600,000         600,000        1,200,000                 
               1993           600,000         600,000        1,200,000                 
               Petitioner also provided Herold with a $15,000 life                     
          insurance policy, health insurance, and vacation and sick leave              
          during the subject years.  Neither Herold nor any other employee             
          of petitioner received contributions to a qualified pension or               
          profit-sharing plan during the subject years.                                
               Herold is the sole member of petitioner's board of                      
          directors, and, in that capacity, he devised formulas under which            
          his bonus was paid.  His practice each year was to prepare a                 
          "bottom-up" analysis of projected sales, revenues, and profits               
          and then to determine sales goals, taking extraordinary events               
          and economic conditions into account.  His aim was to determine              
          goals that were attainable with hard work.  He then built a                  
          "stretch" factor into his goals in order to challenge himself.               
          The resulting bonus plan was always keyed to specific sales                  
          increase percentages.  Petitioner adopted each year's plan                   
          through board minutes drafted during the first week of April.                




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