Herold Marketing Associates, Inc. - Page 19




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          3.  Size and Complexities of Employer's Business                             
               Courts have considered the size and complexity of a                     
          taxpayer’s business in deciding whether compensation is                      
          reasonable.  Pepsi-Cola Bottling Co. v. Commissioner, 528 F.2d               
          176, 179 (10th Cir. 1975), affg. 61 T.C. 564 (1974).                         
               Petitioner's is a highly specialized sales operation,                   
          occupying a unique niche in its industry.  There is no comparably            
          sized competitor.  Most firms in the field are much smaller; a               
          few are larger.  Herold's aggressive pursuit of large accounts               
          that can be serviced at a lower cost relative to volume, and his             
          development of a service-intensive, consultative selling style               
          have enabled petitioner to compete successfully with its                     
          industry's giants and to develop relationships with 10 of the 20             
          largest national accounts in its field.                                      
          4.  Comparison of Salaries Paid With Net and Gross Income                    
               A comparison of sales and net income to amounts of                      
          compensation may be important in deciding whether compensation is            
          reasonable.  Mad Auto Wrecking, Inc. v. Commissioner, T.C. Memo.             
          1995-153.                                                                    
               The instant percentages are reasonable in light of Herold's             
          qualifications and the nature, extent, scope, and success of his             
          efforts.  In 1992, his salary was 3.23 percent of gross receipts             
          and 27.67 percent of gross income.  In 1993, his salary was 2.63             
          percent of gross receipts and 29 percent of gross income.                    
               His salary was 92.56 percent and 92.78 percent of book net              
          income (before deducting his compensation), respectively.  His               

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