Herold Marketing Associates, Inc. - Page 22




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          compensation in question.  See Owensby & Kritikos, Inc. v.                   
          Commissioner, supra at 1326-1327; Medina v. Commissioner, T.C.               
          Memo. 1983-253.                                                              
               Whether to pay a dividend, and the amount thereof, were                 
          business decisions Herold made acting as petitioner's sole                   
          director.  Herold treated his company, in effect, as a "growth               
          stock", reinvesting earnings and aiming to derive a return on his            
          investment in the form of capital gain at some future time by                
          selling his shares in the company.  At the time of trial, a                  
          potential buyer had offered $25 million for Herold's stake in                
          petitioner.                                                                  
               We refuse to second-guess the business judgment of                      
          petitioner's director under the facts herein; we view its                    
          decision not to pay dividends as a reasonable business decision.2            
          See Comtec Sys., Inc. v. Commissioner, T.C. Memo. 1995-4.  In                
          addition to the fact that the increase in petitioner's retained              
          earnings most likely increased the value of its stock, we believe            
          that a hypothetical investor would have considered over $450,000             
          growth in retained earnings to have been an acceptable                       
          performance for the period from 1985 to 1993.  A growth-oriented             
          investor might be most concerned with the increases in annual                


          2 As noted above, petitioner's strategy is to maintain                       
          substantial cash balances to take advantage of early payment                 
          discounts and to present a reassuring image of financial                     
          stability for the large customers with whom petitioner seeks to              
          do business.  By building retained earnings to more than a half              
          million dollars, petitioner reduces the interest costs it would              
          otherwise incur to maintain these cash balances.                             

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