Herold Marketing Associates, Inc. - Page 26




                                        - 26 -                                         

               Petitioner's approach to compensation leaned heavily on                 
          commissions as a motivational tool for all of its employees.                 
          Its commission structure for all of its employees was                        
          considerably more generous than the industry standard.  Herold's             
          approach to determining his own compensation structure was                   
          consistent with that overall approach.  We think it is                       
          significant that Herold consistently designed his compensation               
          structure by the end of the first quarter each year and                      
          memorialized the bonus structure in board minutes.  This was done            
          well before Herold could know what the actual outcome for the                
          year would be.  With one minor deviation that we do not consider             
          significant,3 petitioner lived by this structure.  When he failed            
          to "make his numbers", he did not get his maximum bonus.  He was             
          never paid any additional bonus beyond the maximum he had                    
          committed petitioner to earlier in the year.                                 
          9.  Compensation Paid in Previous Years                                      
               An employer may deduct compensation paid to an employee in a            
          year although the employee performed the services in a prior                 
          year.  Lucas v. Ox Fibre Brush Co., 281 U.S. 115, 119 (1930); see            
          also R.J. Nicoll Co. v. Commissioner, 59 T.C. 37, 50-51 (1972),              

          3 In 1 year, after-the-fact developments caused the maximum                  
          sales target to be missed by a relatively small amount.  By then             
          Herold had been paid the maximum bonus, which was appropriate                
          according to the information available when the payment was made.            
          As it later turned out, he was overpaid by $100,000.  Looking at             
          Herold's overall track record and the vital role he played in                
          petitioner's continuing success, we do not believe independent               
          investors would have pressed Herold to repay this overage.  We               
          note, for example, that Herold was not paid a bonus during                   
          petitioner's lean years.                                                     

Page:  Previous  10  11  12  13  14  15  16  17  18  19  20  21  22  23  24  25  26  27  28  29  Next

Last modified: May 25, 2011