Johann T. and Johanna Hess - Page 27

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          value is not particularly reflective of the fair market value of            
          HII stock.  Although we agree with petitioners that the net asset           
          value is entitled to some weight in valuing HII, the net asset              
          value method in this case fails to identify other elements of               
          value in HII which we believe a hypothetical buyer and seller               
          would have considered as of the gift date.  For example, we are             
          convinced that HII had a significant element of intangible value            
          in its goodwill.26                                                          





               26“The essence of goodwill is a preexisting business                   
          relationship founded upon a continuous course of dealing that can           
          be expected to continue indefinitely.”  Canterbury v.                       
          Commissioner, 99 T.C. 223, 247 (1992) (citing Computing &                   
          Software, Inc. v. Commissioner, 64 T.C. 223, 233 (1975)).  It is            
          the value of a trade or business that is attributable to the                
          expectancy of continued customer patronage.  Boe v. Commissioner,           
          307 F.2d 339, 343 (9th Cir. 1962), affg. 35 T.C. 720 (1961); sec.           
          1.197-2(b)(1), Income Tax Regs.  Respondent requests that we find           
          as fact, and petitioner agrees, that HII acquires its business on           
          the basis of bids without much continuing or recurring customer             
          relationships.  Petitioners point to this requested finding and             
          suggest that HII did not have a significant amount of goodwill.             
          However, petitioners also argue in the context of the redemption            
          transaction, and Mr. Hess’s testimony makes clear, that HII had             
          established customer relationships through Mr. Kucklick, and Mr.            
          Kucklick could have exploited those relationships if he had left            
          HII.  We find HII had a considerable element of goodwill or other           
          intangible value.  See Rev. Rul. 59-60, sec. 4.02(f), 1959-1 C.B.           
          at 241:                                                                     
               While the element of goodwill may be based primarily on                
               earnings, such factors as the prestige and renown of                   
               the business, the ownership of a trade or brand name,                  
               and a record of successful operation over a prolonged                  
               period in a particular locality, also may furnish                      
               support for the inclusion of intangible value.  * * *                  




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