Johann T. and Johanna Hess - Page 33

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               First, it appears that at least some portion of the purchase           
          price was attributable to the 8-year covenant.  Mr. Kucklick                
          posed a significant competitive threat to HII and its future                
          profitability given his age, his experience in the metal forming            
          and cutting industry, his knowledge, and his customer contacts.             
          For these reasons, and to protect his investment in HII, Mr. Hess           
          insisted upon a broad and relatively lengthy covenant not to                
          compete.  Although the parties did not specifically allocate any            
          amount of the purchase price to the 8-year covenant, it is clear            
          that this covenant was a key component of the agreement and                 
          represented valuable consideration coming from Mr. Kucklick.  Mr.           
          Hess testified with respect to the $3.95 million purchase price:            
          “I considered the price basically a package deal for all the                
          services past, for the stock, for the noncompete, for the                   
          employment, continuing employment and his willingness to train              
          people at Hess Engineering during that time.”  He testified that            
          the entire purchase price of $3.95 million was allocated to the             
          redemption of Mr. Kucklick’s shares to provide favorable tax                
          treatment to Mr. Kucklick.31                                                


               31Respondent suggests that petitioners must present strong             
          proof that the redemption agreement does not accurately reflect             
          the agreement of the parties that nothing should be allocated to            
          the 8-year covenant.  Generally, taxpayers cannot ignore the                
          unambiguous terms of a binding agreement, and they must present             
          “strong proof” that an allocation of consideration in an                    
          agreement is other than that specified.  Meredith Corp. & Subs.             
          v. Commissioner, 102 T.C. 406, 438 (1994); Steel v. Commissioner,           
                                                             (continued...)           




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