Capital Blue Cross and Subsidiaries - Page 51

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          terminated between 1982 and 1986, which indicated that each group           
          contract had a 2.2-percent to 7.5-percent probability of lapsing            
          from year to year, depending on factors such as group size and              
          duration of the contract.                                                   
               The lapse rates utilized by petitioner’s expert, however, do           
          not account for foreseeable, as of January 1, 1987, and                     
          significant changes in the health insurance marketplace that were           
          imminent and about to impact petitioner’s business and that                 
          constituted significant factors affecting the life and value of             
          petitioner’s health insurance group contracts.                              
               As explained, by the mid-1980s, the national health                    
          insurance marketplace had become increasingly competitive with              
          escalating health care costs, the emergence of new health care              
          products, and the continued growth of alternative health care               
          product delivery services such as HMOs, PPOs, and plans                     
          administered by third party administrators.                                 
               As evidenced by the following quotation from petitioner’s              
          1985 Annual Report, by the mid-1980s petitioner’s management was            
          aware that new health insurance products and new marketing                  
          techniques were creating an increasingly competitive health                 
          insurance industry:                                                         

                    We are witnessing the emergence of a new                          
               competitive market in the delivery and financing of                    
               health care services.  During 1985 the once clear line                 
               of demarcation between the financing and the delivery                  
               of health care continued to fade.  In Central                          
               Pennsylvania and the Lehigh Valley new competition                     
               emerged -- not just from insurance companies and third-                
               party administrators, but from Health Maintenance                      





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