Michael P. and Pamela J. Hopkins - Page 14

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          their position with respect to Mr. Hopkins’s S Corporation’s                
          claimed advertising expense deduction of $3,130 and Mr. Hopkins’s           
          S Corporation’s claimed promotional expense deduction of $39,000,           
          petitioners argue that it is appropriate under section 162(a) to            
          compare the respective amounts of (1) the advertising expenses              
          giving rise to Mr. Hopkins’s S Corporation’s claimed advertising            
          expense deduction of $3,130 and (2) the promotional expenses                
          giving rise to Mr. Hopkins’s S Corporation’s claimed promotional            
          expense deduction of $39,000 to the amount of gross sales of                
          Westchem (i.e., approximately $2.5 million) during the last six             
          months of 1999 that were attributable to the sales efforts of Mr.           
          Hopkins’s S Corporation.17  (For convenience, we shall sometimes            
          refer to petitioners’ argument regarding the respective compari-            
          sons to be made in determining entitlement to the deductions at             
          issue as petitioners’ comparison argument.)                                 
               Respondent counters that the Court should reject petition-             
          ers’ comparison argument and that the Court should not allow the            



               17To support entitlement to the deductions at issue, peti-             
          tioners also offered the testimony of George Fague (Mr. Fague).             
          Mr. Fague, who formed Westchem around 1983 and who at the time of           
          the trial in this case was its CEO, testified that Westchem                 
          relied on its sales representatives, including Mr. Hopkins’s sole           
          proprietorship and Mr. Hopkins’s S Corporation, to conduct                  
          certain promotional activities.  In addition, Mr. Fague testified           
          that “MPH Enterprises is one of our [Westchem’s] top performing             
          rep organizations”.  We find that Mr. Fague’s testimony does not            
          establish entitlement to the deductions at issue.                           






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