Michael P. and Pamela J. Hopkins - Page 17

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          amount.  In such a case only the portion which was reasonable               
          would qualify for a deduction under � 162(a).”  United States v.            
          Haskel Engg. & Supply Co., 380 F.2d 786, 788-789 (9th Cir. 1967).           
               We turn now to petitioners’ comparison argument.  Petition-            
          ers do not cite, and we have not found, any authority supporting            
          that argument.19  In determining under section 162(a) whether an            
          advertising or promotional expenditure incurred by a taxpayer who           
          performs services on behalf of another taxpayer is reasonable or            
          unreasonable in amount, it may be appropriate, inter alia, to               
          compare such expenditure to the gross receipts of the taxpayer              
          performing such services.  We conclude that in this case it would           
          be inappropriate in making such a determination to compare the              
          advertising or promotional expenditure of the taxpayer performing           
          services on behalf of another taxpayer to the gross receipts of             
          such other taxpayer.  We reject petitioners’ comparison argument.           
               In advancing their position with respect to the deductions             
          at issue, petitioners fail to specify the amount of Mr. Hopkins’s           
          claimed Schedule C deduction of $67,084, which when added to the            
          $5,144 of advertising expenses that respondent allowed as a                 
          deduction, is reasonable under section 162(a).20  Petitioners               

               19None of the cases on which petitioners rely supports                 
          petitioners’ comparison argument.  See, e.g., United States v.              
          Haskel Engg. & Supply Co., 380 F.2d 786, 788-789 (9th Cir. 1967);           
          Gill v. Commissioner, supra; Boomershine v. Commissioner, T.C.              
          Memo. 1987-384; Brallier v. Commissioner, T.C. Memo. 1986-42.               
               20The record does not permit us to estimate any such amount.           
                                                             (continued...)           





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