Ex Parte Tanaka et al - Page 4



          Appeal No. 2005-2657                                       Page 4           
          Application No. 09/898,497                                                  
          reaching our decision, appellants' arguments set forth in the               
          briefs along with the examiner's rationale in support of the                
          rejections and arguments in rebuttal set forth in the examiner's            
          answer.                                                                     
               Upon consideration of the record before us, we make the                
          determinations which follow.  We turn first to the rejection of             
          claims 1, 2, 4, 6-13, 15, 17-24, 26 and 28-33 under 35 U.S.C.               
          § 102(e) as being anticipated by Owensby.  To anticipate a claim,           
          a prior art reference must disclose every limitation of the                 
          claimed invention, either explicitly or inherently.  In re                  
          Schreiber, 128 F.3d 1473, 1477, 44 USPQ2d 1429, 1431 (Fed. Cir.             
          1997).                                                                      
               The examiner’s position is found on pages 2-5 of the final             
          rejection.                                                                  
               Appellants assert (brief, page 3) that in Owensby, if a user           
          does not accept advertisements, then no subsidy is applied.  If a           
          user agrees to accept advertisements, the ads are selected                  
          according to the demographic and personal preference information            
          of the subscriber, including the location of the subscriber at              
          the time of the call.  It is argued (brief, page 4) that unlike             
          Owensby, the invention adjusts the billing rate subject only to             







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