Appeal No. 2005-2657 Page 12
Application No. 09/898,497
occur in various sequences, or in parallel, as follows
. . . (para 65).
(26)
the Wireless Mobile location Data of the Ad Selection
Code is compared to the target locations of the Ad
Target Data 25 to eliminate from further consideration
those advertisements which have a wireless mobile
location requirement that is not satisfied by the Ad
Selection Code (para 66).
(27)
The multiple-step process of the algorithm of the Call
Routine Generator 27 continues until . . . (para 67).
(28)
No advertisement is acceptable for insertion into the
call on the basis of either the original or the reduced
criteria established by the sponsors of the
advertisements. In this instance, the Call Routine
Generator 27 of the Call Management System 20 will
insert a pre-recorded announcement to the subscriber
stating that no sponsored advertisements are
available to subsidize the call (para 71).
(29)
For subscribers who agree to receive one or more
advertisements only at the beginning of a call, the
Call Routine Generator 27 creates a call routine
algorithm providing for a few minutes of subsidy, after
which the can is no longer subsidized. For subscribers
who agree to accept interruptions during a call, the
Call Routine Generator 27 creates a call routine
algorithm for managing the can which includes an
appropriate number of advertisements, and identifies
the intervals upon which the advertisements are to be
inserted, such that the entire call may be subsidized
(para 72).
From the disclosure (paragraph 24) that messages (ads) to be
targeted to the user are based on the location of the
subscriber’s cell phone, we find that Owensby targets ads to the
subscriber based on the location of the subscriber’s cell phone.
We also find from Owensby’s disclosure (paragraph 18) that the Ad
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