Appeal No. 2005-2657 Page 9
Application No. 09/898,497
(8)The Call Management System includes an Ad Chooser(8)
Server for choosing the messages to be targeted to the
subscriber . . . (para 17).
(9)the Ad Chooser Server chooses the messages to be(9)
provided to the subscriber on the basis of the Wireless
Mobile Location Data included with the call signal of
the wireless mobile communication (para 18).
(10)
the Ad Chooser Server . . . chooses the messages to be
provided to the subscriber on the basis of the
predetermined Subscriber Profile Data pertaining to the
subscriber in addition to the Wireless Mobile Location
Data (para 19).
(11)
the Ad Chooser Server of the Call Management Systems
operates in the same manner to choose the messages to
be targeted to the subscriber on the basis of the
Wireless Mobile Location Data, or on the basis of the
Subscriber Profile Data in addition to the Wireless
Mobile Location Data (para 24).
(12)
a principal object of the invention is to provide a
system and method for targeting audio, video or
electronic data messages, and in particular audio
commercial information or advertisement, to a
subscriber of a wireless mobile communications service
(para 25).
(13)
A further, and still more particular object of the
invention is to provide a system and method for
subsidizing the cost of a wireless mobile
communications service by inserting commercial
information or advertisements before and during a
wireless mobile communication that are targeted to the
subscriber of the service on the basis of the wireless
mobile location of the subscriber's wireless mobile
terminal (para 32).
(14)
The method . . . comprises . . . (a) compiling a first
electronic database consisting of a plurality of
preselected messages and predetermined criteria for
choosing a message to be targeted to the subscriber;
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