Appeal No. 2005-2657 Page 8
Application No. 09/898,497
(2)the messages are chosen from a database of pre-selected(2)
commercial information or advertisements and are
targeted to the subscriber of the wireless mobile
communications service on the basis of Wireless Mobile
Location Data included with the call signal (id.).
(3)the messages can be targeted to the subscriber of the(3)
wireless mobile communications service solely on the
basis of the wireless mobile location of the terminal,
and consequently, the geographical location of the
subscriber (para 11).
(4)the wireless mobile communication further comprises a(4)
unique Subscriber Identification Code that is likewise
included with the call signal. The Subscriber
Identification Code is assigned to the subscriber's
wireless mobile terminal . . . (para 12).
(5)The Subscriber Identification Code is used to identify(5)
predetermined Subscriber Profile Data pertaining to
the subscriber and stored in an electronic database.
Preferably, the Subscriber Profile Data includes
demographic and personal preference data pertaining to
the subscriber that is collected from the subscriber at
the time the subscriber registers with the operator of
the wireless mobile communications service . . . (id.).
(6)the demographic data typically includes standard(6)
demographic information such as age, gender, race and
national origin, but may include any demographic
information selected by the sponsors of the messages to
be targeted to the subscriber. The personal preference
data typically includes general information relating to
the individual preferences of the subscriber such as
preferred types of food and kinds of entertainment, as
well as any hobbies or interests the subscriber may
have (para 13).
(7)In a preferred embodiment of the invention, the(7)
messages are further targeted to the subscriber
identified by the Subscriber Identification Code on the
basis of the Subscriber Profile Data in addition to the
Wireless Mobile location Data (id.).
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