Appeal No. 2005-2657 Page 13
Application No. 09/898,497
Chooser chooses the messages to be provided to the subscriber on
the basis of the location of the subscriber’s cell phone. From
the disclosure (paragraph 72) we find that subscribers who agree
to receive one or more ads only at the beginning of a call,
receive a few minutes of subsidy, whereas for subscribers who
agree to accept interruptions within a call, the entire call may
be subsidized. We find from this disclosure that different
subsidies are provided depending on whether a subscriber is
willing to receive ads before a call or before and during a call.
From the disclosure (paragraph 66) we find that the cell
phone location is compared to the target locations of the Ad
Target Data 25 to eliminate those ads which have a wireless
mobile location requirement that is not satisfied by the Ad
Selection Code. From the disclosure (paragraph 71) we find that
the process of the Call Routine Generator 27 continues until,
inter alia, no advertisement is acceptable for insertion into the
call based on criteria established by the sponsors of the ads.
In this instance, the Call Routine Generator will insert a pre-
recorded announcement to the subscriber that no sponsored
advertisements are available to subsidize the call.
From this disclosure, we find that in the embodiment where
the Ad Chooser chooses the messages to be provided to the
subscriber on the basis of the location of the subscriber’s cell
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