Appeal No. 2005-2657 Page 11
Application No. 09/898,497
basis of the predetermined Subscriber Profile Data 26.
As such, the subscriber is provided with a message that
is targeted to the subscriber on the basis of the
predetermined Subscriber Profile Data 26 in addition to
the wireless mobile location of the subscriber (para
54).
(20)
The subscriber billing program interfaces with the
database management program to determine the Subscriber
Billing Subsidy 30 to be applied to the subscriber
account (para 60).
(21)
the operator of the service can offer subsidized
wireless mobile communications to its subscribers while
at the same time providing targeted advertising to its
advertising customers (i.e., sponsors). In particular,
the invention combines telecommunications marketing
with the additional capability of targeting the
advertisements to subscribers of a C/PCS or GMPCS based
on the geographical location of the subscriber at the
time that the call is initiated or received (id.).
(22)
the Candidate Discriminator Module 21 determines which
subscribers are to be provided with targeted
advertisements (para 61).
(23)
If the Candidate Discriminator Module 21 determines
that the Subscriber Identification Code identifies a
subsidized subscriber, the Candidate Discriminator
Module passes the Switch Data to the information
processing system where the Ad Selection Code Generator
23 generates the Ad Selection Code (id.).
(24)
If the subscriber elects to not receive or to cancel
the advertisement within a predetermined elapsed time,
an indication is made in the Ad Insert Records for the
subscriber. As a result, the subscriber will be billed
at the normal non-subsidized rate for the call and may
be charged a small premium by the operator of the
service (para 62).
(25)
The multiple-step process of the algorithm of the Call
Routine Generator 27 is illustrated in FIG. 4, and may
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