Ex Parte Mansfield et al - Page 9


                  Appeal No. 2006-2184                                                                                       
                  Application No. 09/819,427                                                                                 


                         We find that such stored personal profile information reasonably includes                           
                  “information as to products that the customer uses” as claimed.  In fact,                                  
                  information regarding a user’s favorite sizes and shapes alone reasonably meets                            
                  this limitation.  Certainly, a user’s favorite size suggests a preferred product size.                     
                  But also storing a user’s job title as well as personal and business areas of                              
                  interest would not only reasonably suggest what products that a customer uses                              
                  both personally and professionally, but also include information about the                                 
                  customer’s business as claimed.  For example, stored data for a user who is an                             
                  attorney and an avid hiker would reasonably suggest to the skilled artisan that                            
                  the customer uses paper products and hiking footwear.                                                      
                         Dedrick provides electronic information to the end user in a wide variety of                        
                  formats including audio, video, graphics, animation, text, etc. [Dedrick, col. 4,                          
                  lines 44-48].  Also, end users access the system via client interfaces 23 that can                         
                  be personal computers [col. 5, lines 2-19].  Although Dedrick does not expressly                           
                  disclose end users accessing such content via personalized web pages,                                      
                  presenting multimedia content via web pages to end users’ personal computers                               
                  with local and wide area network connectivity as in Dedrick nevertheless would                             
                  have been well within the level of the skilled artisan – even at the time of                               
                  Dedrick’s invention (1994).  The advantages of using web pages – namely the                                
                  ability to present customized text, graphics, video, and audio content in multiple                         
                  browsers in a cross-platform environment – would have been readily apparent to                             
                  skilled artisans at the time of the invention.                                                             


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