Ex Parte Hoff - Page 5


               Appeal No. 2006-3118                                                                         
               Application No. 10/144,884                                                                   


               See In re Oetiker, 977 F.2d 1443, 1445, 24 USPQ2d 1443, 1444 (Fed. Cir.                      
               1992).  If that burden is met, the burden then shifts to the applicant to overcome           
               the prima facie case with argument and/or evidence.  Obviousness is then                     
               determined on the basis of the evidence as a whole and the relative                          
               persuasiveness of the arguments.  See Id.; In re Hedges, 783 F.2d 1038, 1039,                
               228 USPQ 685, 686 (Fed. Cir. 1986); In re Piasecki, 745 F.2d 1468, 1472, 223                 
               USPQ 785, 788 (Fed. Cir. 1984); and In re Rinehart, 531 F.2d 1048, 1052, 189                 
               USPQ 143, 147 (CCPA 1976).  Only those arguments actually made by appellant                  
               have been considered in this decision.  Arguments which appellant could have                 
               made but chose not to make in the briefs have not been considered and are                    
               deemed to be waived [see 37 CFR § 41.37(c)(1)(vii)(2004)].                                   
                      Regarding independent claims 1 and 14, the examiner's rejection                       
               essentially finds that Richards teaches every claimed feature except for the                 
               circumference of the plate cylinders to have a 2:1 relationship with the blanket             
               cylinders.  The examiner cites Rieker as teaching such a feature and finds that it           
               would have been obvious to one of ordinary skill in the art at the time of the               
               invention to modify the plate cylinders of Richards in the manner suggested by               
               Rieker to improve printing efficiency [answer, page 3].                                      
                      Appellant argues that the prior art does not disclose “a second plate                 
               cylinder associated with another color having a second plate cylinder                        
               circumference; and a second blanket cylinder having a second blanket cylinder                
               circumference, the second plate cylinder circumference being in a N:1                        


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