Appeal 2006-3387
Application 09/385,489
activities and help manufacturers and retailers make marketing promotion
decisions for consumer products.
Dom Del Prete, “Advances in scanner research yield better data quicker,”
Marketing News, January 7, 1991, p. 54 (Appendix B) describes prior art systems
that use POS transaction data to determine quickly whether a promotion is working
or a particular product is selling poorly.
Michael Garry, “How’s your scan data?” Progressive Grocer, October 1992,
Vol. 71, Issue 10, p. 83 (Appendix C) describes prior art systems that use POS
transaction data to plan new promotions by looking back at POS transaction data
collected during old promotions.
Julie Liesse, “Pay for performance picking up speed,” Advertising Age,
August 9, 1993, Vol. 64, Issue 33, p. 19 (Appendix D) describes prior art systems
that use POS transaction data to award retailers trade promotion dollars after
consumers buy the product.
Betsy Spethmann, “More Move To Scan Based Pay,” Brandweek, May 16,
1994, Vol. 35, Issue 20, p. 4 (Appendix E) describes prior art systems that use POS
transaction data to tabulate salespeople’s bonuses.
Michael Garry, “Computing promotions,” Progressive Grocer, July, 1995,
Vol. 74, Issue 7, p. 95 (Appendix F) describes prior art systems that use POS
transaction data to merge the POS transaction data with store-specific promotional
data to evaluate the effects of displays, ads and temporary price reductions and to
plan for future promotions.
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