Ex Parte SULLIVAN et al - Page 15



             Appeal 2006-3387                                                                                  
             Application 09/385,489                                                                            
             the problem to be solved as a whole would have suggested to those of ordinary                     
             skill in the art.”   Kahn, 441 F.3d at 987-88, 78 USPQ2d at 1336 (quoting In re                   
             Kotzab, 217 F.3d 1365, 1370, 55 USPQ2d 1313, 1317 (Fed. Cir. 2000)).                              

                                                 ANALYSIS                                                      

                                     CLAIMS 1-29, 37-76, 88, AND 89                                            
                   Appellants argue claims 1-29, 37-76, 88, and 89 as a group (Br. 42-59).                     
             Although Appellants list elements of certain dependent claims on pages 57-58 of                   
             the Brief, Appellants do not provide any argument as to why Jones does not teach                  
             the listed elements.  A statement which merely points out what a claim recites will               
             not be considered an argument for separate patentability of the claim.  37 C.F.R. §               
             41.37(c)(vii) (2006).  As such, we select claim 1 as a representative claim and the               
             remaining claims stand or fall together with claim 1                                              
                   Independent claim 1 recites capturing and/or storing “terms of the trade                    
             promotion” including “at least one of (a) a predetermined payment value the                       
             manufacturer will owe the retailer for each promoted product sold by the retailer                 
             during the trade promotion, and (b) a predetermined payment value the                             
             manufacturer will owe the retailer for conducting the trade promotion.”                           
                   Appellants admit that Jones teaches an audit system for auditing and                        
             monitoring POS transactions (including transactions involving trade promotions)                   
             (Br. 42).  Appellants further admit that Jones’s audit system must capture the                    
             identification of the promoted product in order to provide the audit reports (Br. 44).            
             Appellants contend that Jones does not teach capturing a predetermined payment                    
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