Ex Parte SULLIVAN et al - Page 17



             Appeal 2006-3387                                                                                  
             Application 09/385,489                                                                            
             sales performance of the selected items (e.g., incremental sales volume or                        
             established trend line of sales volume for that retailer/retail chain) (Jones, col. 12,           
             ll. 4-8).                                                                                         
                   Jones’s electronic audit system audits and tracks the results of the retailer’s             
             promotion efforts while monitoring and recording all POS transactions for the                     
             retailer (Jones, col. 12, ll. 12-14).  Jones teaches that reports of these incremental            
             sales volume increases are sent to both the retailer and the manufacturer to support              
             the settlement process (Jones, col. 12, ll. 20-25).  Jones discloses that the retailer            
             must summarize the necessary information on the promotional support activities,                   
             including the report from the electronic audit system, and the retailer then invoices             
             the manufacturer, and deducts the price discount from checks paid by the retailer to              
             the manufacturer (Jones, col. 12, ll. 25-29).  Thus, Jones’s electronic audit system              
             provides an independent audit of the incremental sales volume increase during a                   
             trade promotion.  Because Jones does not explicitly teach capturing and/or storing                
             predetermined payment value information and because Jones’s system has no need                    
             of this information in order to provide its independent audit to the parties, the                 
             Examiner has not shown how Jones inherently discloses the capture and/or storage                  
             of this information.                                                                              
                   The missing elements of Jones’s audit system are akin to the functions                      
             typically provided by a third party escrow agent to parties of a contract.  In                    
             particular, an escrow agent typically holds onto property of one party to a contract              
             until such time as it determines that certain contractual conditions have been met,               



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