Ex Parte SULLIVAN et al - Page 18



             Appeal 2006-3387                                                                                  
             Application 09/385,489                                                                            
             at which time the escrow agent releases the property to the other party to the                    
             contract.                                                                                         
                   Schultz discloses such an escrow system in which a central management                       
             firm holds onto a manufacturer’s reward certificates until such time as it                        
             determines that the customer has met certain promotional conditions, at which time                
             the central management firm releases reward certificates to the customer.  In                     
             particular, Schultz discloses a system in which a central management firm 3 stores                
             records of the purchase reward offers 2 defined by a manufacturer 1 (Schultz, col.                
             6, ll. 13-16).  Schultz discloses that the central management firm 3 collects data on             
             a customer’s purchases at a retail store 20 (Schultz, col. 7, ll. 20-47).  Schultz                
             discloses that the central management firm 3 processes the purchase records 30 for                
             a consumer 19 and sends a reward certificate 18 to the consumer 19 when the                       
             consumer 19 earns a reward (e.g., by purchasing a required number of reward                       
             products) (Schultz, col. 7, ll. 60-64 and col. 8, ll. 64-65).  The reward certificate 18          
             can be a negotiable check or a voucher to be redeemed at a participating retail store             
             20 for cash or credit toward product purchases (Schultz, col. 8, ll. 65-68).  The                 
             program data collector 23, located in the retail store 20, stores redemption records              
             30 for the rewards certificates 18 and the central management firm 3 periodically                 
             receives these redemption records and uses the records to audit the amount                        
             reimbursed to the retail store (Schultz, col. 9, ll. 3-7).  The manufacturer pays the             
             central management firm 3 based on the number of rewards earned and paid to                       
             consumers 19.                                                                                     



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