Ex Parte SULLIVAN et al - Page 25



             Appeal 2006-3387                                                                                  
             Application 09/385,489                                                                            
             (admitting that “[t]he manufacturer usually sent or provided the deal sheet                       
             manually or electronically (such as by mail, facsimile, or e-mail) to the retailer.”)             
             Then, using the audit numbers from the Jones system, and the agreed upon deal                     
             sheet, the retailer’s and the manufacturer’s calculations of the total owed should be             
             the same.                                                                                         
                   All that the claimed invention arguably provides in the way of unmet needs                  
             over the Jones system is a way for a third party system to automate the calculation               
             of the amount owed by the manufacturer and initiate a payment or generate an                      
             invoice for the amount.  Appellants’ objective evidence, however, does not                        
             demonstrate a long-felt need for automation of this function by a third party and                 
             further does not show that manufacturers and retailers were not already calculating               
             and processing this amount with an automated system of their own.  Further, we do                 
             not glean from Appellants’ objective evidence why the manufacturer or retailer                    
             would need a third party to perform this calculation for them.  Clearly, a third party            
             would charge for this service.  The parties would need to balance the cost of                     
             performing this function internally versus the cost of using an escrow service.  This             
             is merely a cost-benefit analysis, but does not show a long-felt, but unmet need, in              
             the industry.                                                                                     
                   Appellants also attempted to show failure of others by contending that                      
             Jones’s system for trade promotions has never been commercially successful                        
             (Windish Decl. ¶56).  Appellants failed to provide any objective evidence to                      
             demonstrate either (1) Jones’s attempts to commercialize its invention, or (2)                    
             Jones’s failure of commercial success.  As such, we find no support for the                       

                                                      25                                                       



Page:  Previous  18  19  20  21  22  23  24  25  26  27  28  29  30  31  32  Next

Last modified: September 9, 2013