Ex Parte Bull - Page 2

                Appeal 2007-0472                                                                               
                Application 09/931,817                                                                         


                      Appellant, in the Brief2, argues the claims as a group.  Pursuant to the                 
                rules, the Board selects representative claim 25 to decide the appeal.                         
                37 CFR § 41.37(c)(1)(vii) (2005).                                                              
                      Claim 25 reads as follows:                                                               
                             25. A method of providing a game that creates awareness of                        
                      at least one sponsor, the method comprising:                                             
                             defining a plurality of game spaces, each game space including                    
                      an advertising object and a clue involving the advertising object,                       
                      wherein solving the clue includes interacting with the advertising                       
                      object, thereby creating awareness of a sponsor of the advertising                       
                      object; and                                                                              
                             after solving the clue, directing a player to proceed from one                    
                      game space to a next game space including a next advertising object.                     

                                                   ISSUES                                                      
                      The issue on appeal is whether Appellant has shown that the                              
                Examiner erred in concluding that a prima facie case of anticipation and/or                    
                obviousness is made by Sporgis’ disclosure of a treasure hunt type game run                    
                from a website having advertisements played on a web-enabled wireless                          
                communication device receiving solvable clues.                                                 



                                                                                                              
                2 Our decision will make reference to Appellant’s Appeal Brief (“Br.,” filed                   
                1 September 2006), the Examiner’s Answer (“Answer,” mailed 25                                  
                September 2006) and to the Reply Brief (“Reply Br.,” filed 10 October                          
                2006).                                                                                         

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