Appeal 2007-0472
Application 09/931,817
“Appellant respectfully submits that Sporgis fails to disclose or
suggest a game that creates awareness of a sponsor by interacting with
an advertising object of the sponsor to solve a clue.”
(Br. 5-6).
7. Appellant finds, as we do, that Sporgis (col. 5, ll. 45-47) describes
giving players clues which (when solved) direct them to locate various
items. (Br. 5).
8. Sporgis (col. 2, ll. 28-35) also indicates that the
use of a web enabled wireless communications device allows the
internet and world wide web to be used as the medium to transmit
clues to players and receive their positions. It also allows players to
utilize the resources of the web to solve clues …. The web is also
ideal for providing advertising space to game sponsors and others.
9. Appellant finds, as we do, that Sporgis (col. 3, ll. 21-23) discloses that
commercial sponsors can support a game in exchange for affiliation with the
game and advertising rights. (Br. 6).
10. Appellant finds, as we do, that Sporgis (col. 3, ll. 52-55) discloses that
advertisements can be placed on the website. (Br. 6).
11. The Specification does not provide a definition for the phrase
“advertising object” in the claims inconsistent with the plain meaning of the
words. When plainly read, “advertising object” means a thing that
communicates an advertisement and therefore has a scope encompassing
websites containing advertisements. Moreover, the Specification (inter alia,
paragraphs 0024, 0029, 0049, and 0050) describes embodiments where
players solve clues by accessing websites on web enabled communication
devices and the websites providing clues include advertisements.
4
Page: Previous 1 2 3 4 5 6 7 8 Next
Last modified: September 9, 2013