Appeal 2007-0472
Application 09/931,817
describes a treasure hunt type game whereby clues are communicated to the
players of the game through a website having advertisements. In playing
such a game, solving a clue necessarily involves interacting with the
advertising website.
Turning to the claim, it describes a game featuring “an advertising
object and a clue involving the advertising object, wherein solving the clue
includes interacting with the advertising object.” When given its broadest
reasonable construction consistent with the Specification (FF 11), the phrase
“an advertising object” encompasses a website with advertisements.
Therefore, in calling for “an advertising object and a clue involving the
advertising object, wherein solving the clue includes interacting with the
advertising object,” the claim encompasses a game featuring an advertising
website and a clue involving the advertising website wherein solving the
clue involves interacting with the advertising website.
Because the claim encompasses a game featuring an advertising
website and a clue involving the advertising website wherein solving the
clue involves interacting with the advertising website, it reads on the Sporgis
method, i.e., a treasure hunt type game whereby clues are communicated to
the players of the game through a website having advertisements wherein
solving a clue necessarily involves interacting with the advertising website.
As to that part of the contention which argues that Sporgis fails to
disclose or suggest a game that creates awareness of a sponsor, since we
have found that Sporgis discloses and/or suggests the step in the claims that
creates the awareness of a sponsor, i.e., the step of interacting with an
advertising object, we furthermore find Sporgis discloses and/or suggests the
result of that step, i.e., creating awareness of a sponsor.
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Last modified: September 9, 2013