Ex Parte Bull - Page 7

                Appeal 2007-0472                                                                               
                Application 09/931,817                                                                         
                                          CONCLUSION OF LAW                                                    
                      On the record before us, the Examiner’s evidence and rationale is                        
                sufficient to make out a prima facie cases of anticipation and obviousness                     
                under 35 U.S.C. §§ 102(e) and 103.  On the record before us and for the                        
                foregoing reasons, Appellant has not shown that the Examiner erred in                          
                concluding that prima facie cases of anticipation and obviousness are made                     
                by Sporgis’ disclosure of a treasure hunt type game run from a website                         
                having advertisements played on a web-enabled wireless communication                           
                device receiving solvable clues.                                                               
                      Comment: The Specification is replete with references to goods and                       
                services by their respective trade names or trademarks.  The Examiner                          
                should keep in mind that when a specification refers to goods and services                     
                by their respective trade names or trademarks, a generic description must be                   
                inserted in place of, or in addition to, a trade name or trademark.  The                       
                Manual of Patent Examining Procedure (MPEP) § 608.01(v) (2006)                                 
                provides guidelines by which the Specification may be amended to provide                       
                the necessary generic description while avoiding questions of new matter.                      
                See also In re Metcalfe, 410 F.2d 1378, 1382, 161 USPQ 789, 792 (CCPA                          
                1969).                                                                                         











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