Ex Parte Bian et al - Page 4

                Appeal 2007-2256                                                                                 
                Application 10/903,064                                                                           

                       We determine that the Examiner has established a prima facie case of                      
                obviousness in view of the reference evidence, which prima facie case has                        
                not been adequately rebutted by Appellants’ arguments.  Therefore, we                            
                AFFIRM the sole ground of rejection presented in this appeal essentially for                     
                the reasons stated in the Answer, as well as those reasons set forth below.                      

                                                   OPINION                                                       
                       We determine the following factual findings from the record in this                       
                appeal:                                                                                          
                       (1) Lee discloses a longitudinal magnetic recording medium having a                       
                           circumferentially textured glass substrate, a CrTi layer, a CoTi                      
                           seed layer, a Cr alloy underlayer, and a magnetic layer having an                     
                           orientation ratio greater than 1 (Answer 3; see Lee, Abstract; Fig.                   
                           2; and ¶¶ [0013] through [0016]);                                                     
                       (2) Lee teaches that the CrTi layer is a seed layer that is used to isolate               
                           the later deposited films from the substrate, thus allowing the                       
                           following CoTi layer to be deposited onto the CrTi layer without                      
                           being adversely impacted by the substrate; and the CoTi layer is                      
                           an underlayer having a B2 crystal structure used to enhance the                       
                           coercivity and Mrt value of the later deposited magnetic films by                     
                           orienting the crystal growth (¶¶ [0025] and [0027]);                                  
                       (3) Shimizu discloses a magnetic recording medium including a non-                        
                           magnetic substrate, a soft magnetic undercoat film, an orientation-                   
                           regulating undercoat film, an orientation-regulating film, a                          
                           perpendicular magnetic film where the easy-magnetization axes                         


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