Ex Parte Bian et al - Page 6

                Appeal 2007-2256                                                                                 
                Application 10/903,064                                                                           

                not be present to render such substitution obvious.  See In re Fout, 675 F.2d                    
                297, 301, 213 USPQ 532, 536 (CCPA 1982).  Under 35 U.S.C. § 103, the                             
                factual inquiry into obviousness requires a determination of: (1) the scope                      
                and content of the prior art; (2) the differences between the claimed subject                    
                matter and the prior art; (3) the level of ordinary skill in the art; and (4)                    
                secondary considerations.  See Graham v. John Deere of Kansas City,                              
                383 U.S. 1, 17-18, 148 USPQ 459, 467 (1966).  The analysis supporting                            
                obviousness should be made explicit and should “identify a reason that                           
                would have prompted a person of ordinary skill in the art to combine the                         
                elements” in the manner claimed.  KSR Int’l Co. v. Teleflex, Inc., 127 S.Ct.                     
                1727, 1731, 82 USPQ2d 1385, 1389 (2007).                                                         
                       Applying the preceding legal principles to the factual findings in the                    
                record of this appeal, we determine that the Examiner has established a                          
                prima facie case of obviousness, which prima facie case has not been                             
                adequately rebutted by Appellants’ arguments.  As shown by Appellants’                           
                Specification, their field of endeavor is magnetic thin film media                               
                (Specification 1:12).  We determine that Shimizu is from the same field of                       
                endeavor, namely it is directed to a magnetic recording medium (¶ [0002]).1                      
                Appellants’ argument that perpendicular and longitudinal recording media                         
                are non-analogous is not persuasive.  Perpendicular and longitudinal                             
                magnetic recording media may only differ by a minute amount of oriented                          
                axes (Shimizu, ¶¶ [0003] and [0005]), and Shimizu teaches the use of both                        
                perpendicular and longitudinal films in one embodiment (see factual finding                      
                (6) listed above).  Therefore, we determine that perpendicular and                               
                                                                                                                
                1 Appellants admit that Lee is analogous art (Br. 8).1                                                                                               
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