Ex Parte Likourezos et al - Page 6

            Appeal 2007-2742                                                                                 
            Application 09/764,618                                                                           

        1          10. Bogosian’s actions described as being performed by Amazon.com, or                     
        2              by the web site operator, are performed automatically by executable                   
        3              components of the web site system (Bogosian, col. 4, ll. 19-22).                      
        4          11. Bogosian describes a host web site that includes a web server that                    
        5              processes user requests via a network, such as the Internet. The host web             
        6              site includes a database that includes among other things, product                    
        7              information pages, and includes a catalog server that provides a forum                
        8              for third party sellers to advertise and sell products.  The catalog server           
        9              includes a transaction facility that receives purchase requests from                  
       10              buyers, and a catalog database containing information about the third                 
       11              party sellers and their associated products (Bogosian, col. 4, ll. 23-39).            
       12          12. The sales handled by the catalog server may be via auctions, via                      
       13              fixed-price marketplaces (i.e., online "flea markets"), or via any other              
       14              method using third party sellers (Bogosian, col. 4, ll. 39-42).                       
       15          13. Following registration, a seller can post information about items that                
       16              are for sale.  In an Amazon.com implementation, the seller can select                 
       17              between an Auctions option and a zShops (fixed price) option when                     
       18              posting an item for sale.  If the user has registered to use Amazon.com               
       19              Payments, the posted items are preferably displayed on the web site                   
       20              together with a "1-Click Ready" slogan or an associated icon to indicate              
       21              to buyers that the seller accepts Amazon.com Payments, and that such                  
       22              payments can optionally be made using the site's 1-Click service                      
       23              (Bogosian, col. 5, ll. 17-27).                                                        




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