Ex Parte Likourezos et al - Page 8

            Appeal 2007-2742                                                                                 
            Application 09/764,618                                                                           

        1              one another.  Further, in the preferred embodiment, buyers that use the               
        2              1-Click service can purchase an item from the seller with a single mouse              
        3              click or other single action (Bogosian, col. 12, ll. 46-59).                          
        4          19. Bogosian’s purchase page includes a purchase button that buyers may                   
        5              select to purchase the advertised book.  A "1-Click Ready" message                    
        6              informs the buyer that the seller accepts Amazon.Com Payments.  This                  
        7              informs the buyer that the seller will be compensated immediately for                 
        8              the transaction once it is finalized by the buyer, thus avoiding the delay            
        9              that occurs when a seller waits for a check in the mail.  If the buyer has            
       10              enabled the 1-Click service, the page may optionally include a button,                
       11              link, or other control for buying the item with a single action (Bogosian,            
       12              col. 13, ll. 11-21).                                                                  
       13          20. Bogosian illustrates a sample order confirmation page displayed when                  
       14              the buyer selects the purchase button on the purchase page.  The display              
       15              of the confirmation page may optionally be omitted if 1-Click purchasing              
       16              is used. The confirmation page repeats the book title, the buyer-                     
       17              identifier, and purchase price, and displays a shipping fee and a quantity            
       18              of books ordered.  The order confirmation page further includes a                     
       19              confirmation button that buyers may select to confirm their purchase of               
       20              the advertised book (Bogosian, col. 13, ll. 38-47).                                   
       21          21. In another embodiment, upon winning an auction or buying a fixed-                     
       22              price item, an email is sent to the buyer with a link to an Amazon.com                
       23              Payments web page.  If the buyer has enabled the 1-Click service, this                
       24              page includes a button for paying immediately with the buyer's 1-Click                


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Last modified: September 9, 2013