Ex Parte Likourezos et al - Page 9

            Appeal 2007-2742                                                                                 
            Application 09/764,618                                                                           

        1              settings; otherwise, the user is prompted to specify payment and                      
        2              shipping information (Bogosian, col. 13, l. 64 – col. 14, l. 3).                      
        3       Hambrecht                                                                                    
        4          22. Hambrecht is directed towards an underwriting process.  By re-                        
        5              thinking accepted underwriting practices, it levels the playing field for             
        6              pricing and allocating equity securities.  Unlike the traditional method of           
        7              allowing entities such as investment bankers to negotiate the offering                
        8              price, Hambrecht employs a mathematical model that lets the market set                
        9              a share price that is optimal for both the company and the purchasers of              
       10              shares of stock in the company.  The result is a price that eliminates                
       11              traditional fixed discounts and better reflects what the market is truly              
       12              willing to pay for the stock (Hambrecht, col. 1, ll. 17-29).                          
       13          23. One embodiment of Hambrecht has an underwriter set an initial price                   
       14              range for the shares, then, any investor (whether institutional or retail)            
       15              who is interested in the offering can place a bid in an auction through an            
       16              internet website.  Once the auction is closed, the auction system                     
       17              calculates a fair market clearing priced (Hambrecht, col. 1, ll. 32-39).              
       18          24. Hambrecht allows nonqualified individual investors to enter bids                      
       19              through a broker.  The broker gains a reallowance on the trade and                    
       20              ensures there is sufficient funding in the brokerage account to cover the             
       21              transaction.  Some professional investors may wish to route bids through              
       22              their brokerage accounts via telephone or dedicated terminals while                   
       23              others may wish to enter bids directly over the Internet and settle                   
       24              transactions through an existing account.  For direct bidders,                        
       25              Hambrecht’s system may require a mechanism to ensure that there are                   

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