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1. The Collection
a. Background
Posters and other advertising paraphernalia have been
produced by movie studios since the beginning of the movie
industry. Over the years, a number of stock types evolved, most
of which are represented in the collection. Since the 1920's,
the studios have produced a standard size movie poster, known as
a one-sheet, for virtually every film released in movie theaters.
Even today, more widespread releases might have several one-
sheets. Up until the mid-1980's, other types of advertising were
also produced for films. With the advent of newer forms of
advertising media and technology in the early 1970's, both the
quantity and quality of the broad range of printed advertising
materials began to decline.
b. Role of Physical Condition
The physical condition of an item of movie memorabilia has
always had a significant effect on its market value. By 1985,
collectors and dealers in movie memorabilia had begun to adhere
to fairly standardized classifications of physical condition that
had generally been borrowed from the field of comic book
collecting. With some modifications, collectors and dealers
still use these basic classifications. The most commonly used
grades in 1985 were “Mint”, “Fine”, “Good”, and “Poor”.
Mint condition posters have no tears, pieces missing, tape
marks, or pinholes from being displayed, and their colors have
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Last modified: May 25, 2011