- 8 -
sheets for most titles ranged from a low of about 65 to 70
percent to as high as 80 to 100 percent of the price of a one-
sheet of the same title.
(6) Insert (14 by 36 inches)--a tall narrow poster printed
on heavier stock than a one-sheet, although some were
occasionally printed on lighter stock. They were rarely produced
after the mid-1960's. Trimmed borders, folds, and creases all
detract from the value of an insert. In 1985, inserts for more
desirable films, such as the “Barefoot Contessa”, a title
represented by a three-sheet and a six-sheet in the collection,
were selling in catalogs for $40. For most titles, 1985 prices
of inserts ranged from the same price as a half-sheet (about 65
to 70 percent of a one-sheet price) to roughly the same price as
a one-sheet.
(7) Lobby card (11 by 14 inches)--a small poster printed on
heavy stock featuring a scene from the film. By the mid-1980's,
studios were beginning to discontinue producing lobby cards.
Prior to that period, studios usually produced lobby cards in
sets of eight cards, although four- and ten-card sets were not
uncommon. In 1985, the most desirable card in the set,
commanding the highest prices, was the title card, displaying the
title and the top stars in the film. The remaining lobby cards
could be roughly categorized as “live” scene cards and “dead”
scene cards. Live scene cards feature a famous scene or a
picture of one or more of the major stars in the film. In 1985,
Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next
Last modified: May 25, 2011