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(10) Pressbook--materials that studios sent to the media and
theaters as part of the promotional campaign for a film. In
1985, pressbooks were beginning to become desirable as
collectible movie memorabilia. Post-World War II pressbooks were
common and relatively inexpensive in 1985. Pressbooks for older
films are more elaborate than those produced after about 1960.
In 1985, pressbooks were listed separately in some of the price
guides, ranging in price from 5 to 20 percent of the value of a
one-sheet to $9 to $12 apiece. Pressbooks could be found for $5
apiece in many retail stores.
(11) Window Card (14 by 22 inches)--printed on hard stock
with no folds. Four inches of blank space was left, usually at
the top of the card, for the theater to imprint its name. Very
often, the imprinting was done crudely, and sometimes not at all.
Over the years, the blank space has been trimmed from many
specimens. Window cards were widely sold in 1985 and listed
separately in catalogs and price guides. They ranged in price
from about 40 to 100 percent of the price of a one-sheet,
depending upon condition.
d. Movie Memorabilia Markets in 1985
Movie posters and other movie memorabilia began to be widely
collected in the 1970's, partly spurred by a renewed interest in
films starring Humphrey Bogart. The primary sources for movie
memorabilia in the early days of the hobby were old theaters,
movie poster exchanges, and the National Screen Service, a film
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Last modified: May 25, 2011