Gerald D. and Catherine Leibowitz - Page 6

                                        - 6 -                                         
               In 1985, the minimum retail store price for one-sheets was             
          $5 to $15.  At mid-1980's conventions,2 one-sheets could be                 
          obtained in varying conditions for as little as $1 to $2.  In               
          bulk, one-sheets might have sold for as little as 10 cents each.            
          At 1985 auctions, prices for one-sheets of highly collectible               
          titles such as “Stagecoach”, a title not in the collection, often           
          ran as high as $2,000 or more.  One-sheets for “Casablanca” were            
          so rare and highly sought after as to have been virtually                   
          unobtainable at any price since the late 1960's.                            
               In the pretelevision era, popular films were sometimes re-             
          released in theaters, often with a different advertising campaign           
          that included newly designed one-sheets.  However, the one-sheet            
          for a re-release was worth much less than a first release one-              
          sheet for the same film.  For example, in 1985, a 1944 re-release           
          one-sheet for “Stagecoach” had a retail value of $200 to $250               
          compared to $2,000 for a one-sheet from the original 1939                   
          release.                                                                    
               (2) Three-sheet (41 by 81 inches)--a larger poster similar             
          in artistic composition to one-sheets, usually printed in two to            
          three sections and folded at the time of printing.  Far fewer               
          three-sheets than one-sheets were produced for a given title.  In           


               2 Movie memorabilia conventions, described infra p. 11, were           
          large markets sponsored several times a year in different                   
          locations around the country that functioned on both the retail             
          and wholesale level, drawing collectors and movie memorabilia               
          dealers.                                                                    




Page:  Previous  1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17  18  19  20  Next

Last modified: May 25, 2011