Estate of Paul Mitchell, Deceased, Patrick T. Fujieki, Executor - Page 38

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          difficulties; (3) dependence on Mr. DeJoria; and (4) difficulty in          
          maintaining future growth.  Mr. Weiksner believed that these risks          
          were unique to JPMS at the valuation date and warranted the                 
          discount of the stock.                                                      
               Mr. Weiksner subsequently calculated the proportionate public          
          value of the shares and adjusted that value by a 45-percent                 
          discount to reflect minority interest and lack of marketability,16          
          to arrive at a $20,634,000 to $25,489,000 private value17 for the           
          1,226 JPMS shares.  At trial, Mr. Weiksner suggested a 30- to 50-           
          percent range for these discounts.                                          
               In addition to the comparable companies analysis, Mr. Weiksner         
          utilized the comparable acquisitions and discounted cash-flow               
          analyses as confirming methodologies.  Mr. Weiksner valued JPMS             
          through the comparable acquisitions analysis by reference to                
          private market sales of similar businesses, thereby  generating             
          control values.18  Mr. Weiksner identified appropriate comparable           
          transactions and measured the enterprise and equity values of               


               16   A minority shareholder discount reflects the decreased            
          value of shares that do not convey control of a closely held                
          corporation.  A lack of marketability discount reflects the fact            
          that there is no ready market for shares in a closely held                  
          corporation.                                                                
               17   Private value refers to the value of a minority                   
          interest in stock for which no liquid public trading market                 
          exists.                                                                     
               18   Control value is the value of a company in a                      
          transaction in which the acquirer acquires the controlling stock.           




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