Ex Parte Ganesan et al - Page 19



                Appeal No. 2005-2744                                                                           
                Application No. 09/849,979                                                                     

                by the Examiner does not make the modification obvious unless the prior art                    
                suggested the desirability of the modification.”  In re Fritch, 972 F.2d 1260, 1266            
                n.14, 23 USPQ2d 1780, 1783-84 n.14 (Fed. Cir. 1992), citing In re Gordon, 733                  
                F.2d 900, 902, 221 USPQ 1125, 1127 (Fed. Cir. 1984).  In addition, our                         
                reviewing court stated, that when making an obviousness rejection based on                     
                combination, “there must be some motivation, suggestion, or teaching of the                    
                desirability of making the specific combination that was made by applicant” in                 
                Lee, 277 F.3d at 1343, 61 USPQ2d at 1433 (quoting In re Dance, 160 F.3d                        
                1339, 1343, 48 USPQ2d 1635, 1637 (Fed. Cir. 1998)).  The examiner has found                    
                that Albrecht provides suggestion to modify systems such as Van Dusen’s to                     
                allow gift certificates which can be used at multiple merchants.  We concur.                   
                Albrecht identifies that gift certificates which are good only at the vendor have              
                disadvantages for the purchaser (donor), merchant and recipient.  See generally                
                column 1 lines 53 through column 2, lines 37.  Albrecht teaches, as an alternative             
                to the store specific gift certificate systems, a system where a purchaser can                 
                purchase value in the form of a credit instrument in a separate account at a                   
                financial institution, for the gift recipient.  See column 2, lines 50-63.  Thus, we           
                find that Albrecht provides suggestion to modify the merchant specific gift                    
                certificate of Van Dusen to make use of a credit in an account at a financial                  
                institution.  Accordingly, we sustain the examiner’s rejection of claims 60 and 71.            




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