Ex Parte Santos et al - Page 10



                Appeal No. 2006-1817                                                                 Page 10                          
                Application No. 09/851,514                                                                                               

                combine the prior art teachings.  This requirement was recently described in In re                                       
                Kahn, 441 F.2d 977, 78 USPQ2d 1329 (Fed. Cir. 2006):                                                                     
                                [T]he  “motivation-suggestion-teaching”  test  asks  not                                                 
                                merely what the references disclose, but whether a person                                                
                                of ordinary skill in the art, possessed with the                                                         
                                understandings and knowledge reflected in the prior art,                                                 
                                and motivated by the general problem facing the                                                          
                                inventor, would have been led to make the combination                                                    
                                recited in the claims.   From this it may be determined                                                  
                                whether the overall disclosures, teachings, and                                                          
                                suggestions of the prior art, and the level of skill in the                                              
                                art – i.e., the understandings and knowledge of persons                                                  
                                having  ordinary  skill  in  the  art  at  the  time  of  the                                            
                                invention-support  the  legal conclusion  of  obviousness.                                               
                                (internal citations omitted).                                                                            
                Id. at 988, 78 USPQ2d at 1337.                                                                                           
                “In considering motivation in the obviousness analysis, the problem examined is                                          
                not the specific problem solved by the invention but the general problem that                                            
                confronted the inventor before the invention was made.”  Kahn, 441 F.3d at 988,                                          
                78 USPQ2d at 1336 (citations omitted).  In this case, the general problem facing                                         
                the inventor was to develop campaign plans that optimize differential promotion                                          
                allocation among prospective customers.                                                                                  
                        To establish a prima facie case of obviousness, the references being                                             
                combined do not need to explicitly suggest combining their teachings.  See e.g., In                                      
                re Johnston, 435 F.3d 1381, 1385, 77 USPQ2d 1788, 1790-91 (Fed. Cir. 2006)                                               
                (citing Medical Instrumentation and Diagnostics Corp. v. Elekta AB, 344 F.3d                                             
                1205, 1221-22 (Fed. Cir. 2003)) (“[t]he suggestion or motivation to combine                                              
                references does not have to be stated expressly; rather it may be shown by                                               
                reference to the prior art itself, to the nature of the problem solved by the claimed                                    



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