Ex Parte Bates et al - Page 6


              Appeal 2007-1775                                                                     
              Application 09/749,106                                                               

              (i.e., Figs. 7A and 8C and column 24, lines 56-57) merely depicts                    
              administration users and does not refer to subscribers (Br. 12).                     
                    Appellants further contend the secondary Pallakoff reference does not          
              teach determining a first price for the purchase order if the program has been       
              purchased by a threshold number of subscribers belonging to the subscriber           
              group, and determining a second price, higher than the first price, if the           
              program has not been purchased by the threshold number of subscribers                
              belonging to the subscriber group, as required by the language of claim 1            
              and the equivalent language of claim 15 (Br. 10-11).   Specifically,                 
              Appellants argue that Pallakoff’s pricing scheme is based upon “aggregate            
              demand,” and not on a threshold number of subscribers (Br. 11).                      
                    Appellants acknowledge the Examiner has also suggested that the                
              “Buying Team” described in Pallakoff at column 10, lines 43-56 is a                  
              “subscriber group” 2 (Br. 11).  In response, Appellants assert that Pallakoff’s      
              customers must actually purchase an item to become a member of the                   
              Buying Team, “thereby affecting the aggregate demand for units sold . . .”           
              (id.).                                                                               
                    The Examiner disagrees.  Regarding the teachings of Bonomi, the                
              Examiner contends that Bonomi’s list of customers is a subscriber group              
              defined by two or more customers, as shown in Figure 12A under the                   
              heading “CUSTOMER LIST” (Answer 11).  In particular, the Examiner                    
              notes that Bonomi expressly discloses a subscriber (named “Li Liu”) who              
              has an account (i.e., an independent account) with the media system, as              
                                                                                                  
              2 See Advisory Action mailed Mar. 23, 2006, p. 2.                                    

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