Ex Parte Bates et al - Page 9


              Appeal 2007-1775                                                                     
              Application 09/749,106                                                               

              12A).  Appellants’ argument that “a mere list of customers is not a                  
              subscriber group because the customers are not identified as being part of an        
              explicit ‘subscriber group’” (Reply Br. 5) is not understood.  It is evident         
              that the customers identified in this list are subscribers because Bonomi uses       
              the terms “customer” and “subscriber” interchangeably.  See, e.g., col. 19, ll.      
              14-18 (“[E]ach of the subscriber accounts in the media management system             
              can be customized by the administrator or the customer (subscriber)                  
              according to a particular service agreement with the customer or preferences         
              set by the customer.”).  Thus, we find Bonomi’s list of customers represents         
              a group of subscribers.                                                              
                    The Examiner looks to the teachings of Pallakoff for the                       
              determination of a lower price if purchases have been made by a threshold            
              number of subscribers (i.e., buyers) (Answer 3-4). Appellants contend that           
              Pallakoff’s pricing scheme is based upon “aggregate demand,” (i.e., demand           
              for a particular number of units) and not on a threshold number of                   
              subscribers (Br. 11).                                                                
                    We agree with the Examiner that Pallakoff gives examples of basing             
              the price on a threshold number of buyers.  One example is for the seller to         
              notify Buying Group members that “[w]e need 5 more people to join the                
              Buying Team in order to get the Soccer Balls for only $10 each” (col. 10, ll.        
              48-49), in which case the threshold number of buyers equals the current              
              number of members plus five.  Another example is to have sellers “offer a            
              special price if enough people agree to purchase exactly 500 units (in               
              aggregate) of a given item (e.g. because the seller has exactly 500 units to         
              sell)” (col. 11, ll. 17-20).  A further example is given in the following            

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