Appeal 2007-2533
Application 09/972,434
1 04. The Merriam-Webster on-line dictionary defines “define” as
2 1 a: to determine or identify the essential qualities or meaning of
3 b: to discover and set forth the meaning of
4 c: to create on a computer
5 2 a: to fix or mark the limits of: demarcate
6 3: characterize, distinguish
7
8 Frengut
9 05. Frengut is directed towards a network interface tailored in appearance
10 and content to a consumer's specifications, to provide advertisers with a
11 targeted audience of consumers having an increased likelihood of
12 interest in an advertisement or commercial content (Frengut ¶[0008]).
13 06. The effect of Frengut is to provide a forum for buyers and sellers to
14 interact while satisfying the preferences of both parties simultaneously,
15 in contrast with conventional advertising and marketing models (Frengut
16 ¶[0008]).
17 07. Frengut’s customized interface is achieved by generating a computer
18 file based on information about the user and advertisement. Information
19 about the user comprises a user profile including any preferences for
20 content or layout of the page. The user profiles and ad profiles are
21 compared to determine matches according to prescribed parameters that
22 dictate how to relate information between the two types of profiles. A
23 match is determined where the ad is consistent with the user's
24 preferences as defined in their respective profiles. (Frengut ¶[0009]).
5
Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next
Last modified: September 9, 2013