- 31 - From 1982 through 1992, DHL spent approximately $150 million for advertising, publicity, and promotion within the United States as follows: 1982 $6,896,000 1983 12,363,000 1984 14,473,000 1985 9,509,000 1986 11,870,000 1987 9,796,302 1988 11,474,000 1989 22,771,452 1990 19,880,000 1991 19,460,000 1992 15,740,000 From 1982 through 1992, DHLI, MNV, and subsidiaries spent approximately $380 million for advertising, publicity, and promotion outside the United States as follows: 1982 $6,671,000 1983 8,592,000 1984 14,933,000 1985 24,290,000 1986 32,340,000 1987 34,341,000 1988 37,045,000 1989 48,937,000 1990 47,460,000 1991 56,099,000 1992 70,140,000 The air express business is highly competitive, and consistency and reliability of service, and to a lesser extent delivery speed and price, engender customer satisfaction and loyalty. In order to provide consistently reliable service, an air express company must possess and maintain an extensive pickup and delivery network; an infrastructure of shipment facilities, planes, vans, and computer systems; tracking technology; and aPage: Previous 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Next
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