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From 1982 through 1992, DHL spent approximately $150 million
for advertising, publicity, and promotion within the United
States as follows:
1982 $6,896,000
1983 12,363,000
1984 14,473,000
1985 9,509,000
1986 11,870,000
1987 9,796,302
1988 11,474,000
1989 22,771,452
1990 19,880,000
1991 19,460,000
1992 15,740,000
From 1982 through 1992, DHLI, MNV, and subsidiaries spent
approximately $380 million for advertising, publicity, and
promotion outside the United States as follows:
1982 $6,671,000
1983 8,592,000
1984 14,933,000
1985 24,290,000
1986 32,340,000
1987 34,341,000
1988 37,045,000
1989 48,937,000
1990 47,460,000
1991 56,099,000
1992 70,140,000
The air express business is highly competitive, and
consistency and reliability of service, and to a lesser extent
delivery speed and price, engender customer satisfaction and
loyalty. In order to provide consistently reliable service, an
air express company must possess and maintain an extensive pickup
and delivery network; an infrastructure of shipment facilities,
planes, vans, and computer systems; tracking technology; and a
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