- 35 - contract an additional burden on DHL’s financial condition rather than helping to facilitate expansion. In addition, DHL embarked on its expansion at a time when the U.S. overnight delivery market was becoming more competitive, especially because UPS had entered that market. Federal Express responded to the market forces by cutting prices, and U.S. market prices fell steadily during the period when DHL was trying to expand. Because of its expansion and the market forces, DHL experienced increased financial strains and severe cash-flow problems during the mid-1980’s. From 1983 through 1988, DHL’s domestic volume increased sharply, and its domestic revenues also increased, although at a lower rate. Although DHL did achieve some reductions in its per- shipment costs, the cost of the expansion, price competition in the U.S. market, and DHL’s failure to achieve the same economies of scale as its larger competitors caused DHL to sustain heavy losses, ranging from $5 million to $25 million per year. Some of the reasons for DHL’s poor performance in its attempted domestic expansion were similar to Federal Express’ poor performance in its attempted foreign expansion in attempting to compete with DHLI. DHL’s losses from 1983 through 1988 were attributable to its domestic business, not to its outbound business. During the same period as the domestic expansion and losses, DHL’s outbound volume and revenues were steadily increasing. DHL experiencedPage: Previous 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 Next
Last modified: May 25, 2011