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cargo. There were also agreements concerning customer service
procedures, methods for taking and handling customer calls,
booking shipments, responding to service requests, dealing with
standard inquiries, managing large accounts, responding to
complaints, and tracking or tracing shipments. Similar
operational standards existed for the network’s ground
operations, gateway operations, and hub procedures. The 1990
agency agreement, in part, attempted to gather these procedures
and agreements into a single document.
IV. Development and Use of the DHL Trademark and Logo
During the early development of the delivery network, the
“DHL” name was generally used, but no standard trademark or logo
was used. In the late 1970’s, DHLI commissioned and paid for the
design of the first standardized DHL logo, which was then used by
the entire DHL network. In later years, DHL and DHLI cooperated
on a project to modernize the DHL logo and to develop a Corporate
Identity Manual explaining the use of the redesigned logo, all of
which was cooperatively funded.
Beginning in 1977, DHL began the process of registering the
DHL trademark. Several different trademarks or logos have been
registered, including “DHL”, “DHL Flyer”, “DHL Worldwide Courier
Express”, and “DHL Worldwide Package Express”. DHL bore the cost
for registering the DHL trademark in the United States.
Ops B.V. and DHLI entered into an agreement on August 13,
1979, stating: (1) DHL was the “registered proprietor” of the
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