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HIC coordinated the sales and marketing activities of its
subsidiaries, including the worldwide sales and reservations
offices, which fall under the responsibilities of the area
marketing directors. The marketing vice president coordinated
the consistency of hotel advertising and graphic design and
conducted third-party marketing efforts with major airlines,
credit card companies, and travel consortia. Hotel marketing
staff, however, wrote the advertising text, and individual local
hotels paid for advertising costs out of their own budgets.
The hotel operations vice president supervised HIC office
functions, including marketing, personnel, food and beverage
planning, and systems analysis. It was this vice president’s
responsibility, and that of HIC generally, to set standards of
service, but not to manage the hotels. This vice president
received and reviewed the various hotel reports, including
budgets and monthly reports of activity. He reviewed, discussed,
and made suggestions concerning these reports throughout all
organizational levels of the Hyatt International group. In
accord with Hyatt International group operations, hotel and area
staff initiated and implemented the management plans, with HIC
providing final approval or mediating differences between hotels
or geographical areas on various topics, such as staff transfers.
HIC also maintained a food and beverage department that
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