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general strategy remained with the individual hotel’s management.
Rather than strive for uniformity of appearance and
accommodations in its properties, the Hyatt International group
was able to develop and manage unique hotel properties. Each
property was fashioned to be culturally correct and
geographically distinct within a particular country. Guests were
thereby permitted to recognize or appreciate a local character
while enjoying a high level of service. In spite of that
flexibility, the Hyatt International group, in substantially all
cases, has used the name Hyatt in the hotel names and used the
Hyatt logos and slogans, such as “Don’t you WISH YOU WERE HERESM”
and “touch of Hyatt”.
III. Modus Operandi of Hyatt International Group
While the Hyatt International group has taken some equity
positions and in limited circumstances has been involved in
hotel leases, its modus operandi has, generally, been to pursue
management contracts as a means to expand the Hyatt chain and to
increase profitability. In the international hotel business, the
management contract approach places much of the operating risk on
the owner, not the manager. Consequently, the owners’ rewards
are also greater, and they generally receive the larger share of
the hotel operating profits and the benefit from appreciation in
capital value.
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