Menard, Inc. - Page 55

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          stock options.48  In addition, at trial, Dr. Hakala testified               
          that, due to risk aversion, vesting periods, and early                      
          terminations, most executives do not wait 10 years to exercise              
          their options and, as a result, on average, realize only one-half           
          of the Black-Scholes value.  Dr. Hakala based this opinion on               
          academic studies and his own personal research on insider trading           
          and executive options.  In rebuttal, Mr. Rowley testified that,             
          in his experience, CEOs of retail companies do not exercise their           
          options early or allow them to lapse.                                       
               Although we find it difficult to believe, as Mr. Rowley                
          suggests, that CEOs of retail companies never forfeit their stock           
          options, we cannot agree with respondent that a 50-percent                  
          discount of the Black-Scholes value is appropriate.  Other than             
          Dr. Hakala’s personal observations, respondent has not introduced           
          any evidence establishing that valuation experts would apply a              
          discount as large as 50 percent to account for risk aversion.               
          The articles cited by respondent do not recommend a 50-percent              
          discount, and, in Dr. Hakala’s report, he did not substantiate              
          his choice of a 50-percent discount over other possible                     
          discounts.  Moreover, Dr. Hakala did not consider the comparison            
          group companies’ own exercise and forfeiture patterns.  Even if,            
          as Dr. Hakala testified, employee stock options generally realize           


               48See, e.g., Botosan & Plumlee, “Stock Option Expense:  The            
          Sword of Damocles Revealed”, 15 Acct. Horizons 311 (Dec. 2001).             




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